E-Marketing / E-Campaign

E-Marketing

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade.

What are Online Advertisement Campaign Goals?

  • Increased Visibility: Number of people who see advertisements.
  • Increased Response: Number of people who go to the website.
  • Increased Inquiries: Number of people posting an inquiry on website.

E News Letter and Bulk Mailing

One of the major benefits of this type of bulk emailing is that it allows you to pre-sell visitors before you attempt to sell them. This means that you get the chance to let them trust you - to let them see that you will actually steer them in the right direction before you begin pitching your own products to them and endorsing other people's products. This will make it considerably easier for your prospects to buy your products. One of the major benefits of bulk emailing through other people's lists is that it allows you to instantly contact thousands.

E-Campaign

“E-campaigning” designates the use of “new” communication technology, such as the internet and mobile telephones, in campaigning. E-campaigning can be a quick, cheap and effective way of contacting, informing and mobilizing large numbers of people in contexts where electronic tools are easily accessible and widely used.

E-campaigning involves using passive tools and active tools, often in a combination of ways. Passive tools establish a one-way communication: users receive information via e-mail or by consulting a web-site.

To make the most of e-campaigning, it is of key importance to design a deliberate strategy based on an analysis of the target audiences and the ways in which they use communication technology. E-campaigning can enhance the chances to reach the campaign goal if effective techniques and tools are chosen to reach the audience. To monitor progress, different technical solutions are available, such as counting and tracking “hits” on web-sites; running short internet polls with audiences, gathering and publishing their feed-back.

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